Category: experts articles

20Jul, 2018

Artificial Intelligence: The Next Big Thing

For those who own an iPhone smartphone, you’d be familiar with the voice of Siri, your personal assistant from Apple who keeps you in tune with your day. And then there’s Cortana, Microsoft’s version of Siri who’ll accompany you no matter what as long as your smart phone battery...

19Jul, 2018

When Leaders Use Social Media To Communicate

@Jokowi Kita ini adalah saudara. Jangan saling menghujat, menjelekkan, memfitnah, saling mendemo (We are brothers. Let us not use blasphemy; vilify; defame and protest against each other) @Jokowi Saya perintahkan Kapolri dan Panglima TNI untuk tidak ragu2 menindak segala ucapan & tindakan yang mengganggu persatuan dan persaudaraan (I have...

19Dec, 2017

Creativity In Public Relations

By: Wimpi Handoko – Branding & Communication Strategy Expert of Fortune PR Remember the “Ice Bucket Challenge”? This was a brilliantly conceptualized and well-executed viral social campaign to raise the awareness of a rare disease that affects the nerve cells in the human brain called Amyotrophic Lateral Sclerosis syndrome...

10Nov, 2017

What Constitutes Hate crimes

By: Wimpi Handoko – Branding & Communication Strategy Expert of Fortune PR The Merriam-Webster dictionary defines Hate crime as any of various crimes (such as assault or defacement of property) when motivated by hostility to the victim as a member of a group (such as one based on color,...

20Oct, 2017

Using Psychology Colors to Help Deliver your Message

By: Triyo Saputra – Senior Account Manager of Fortune PR   Did you know why McDonald is using the red color for their restaurant theme? Psychologically, red can increase appetite and emotionally illustrate the excitement for everyone to come to the restaurant. When you want to create a written...

20Oct, 2017

Behind Taylor Swift’s Viral Marketing Move

By: Annisa Gita – PR Consultant of Fortune PR   Taylor Swift recently just released her new single called “Look What You Made Me Do”. Prior to the release, she wiped her Instagram post clean. Predictably, her fans started buzzing and speculating about what happened. But after she dropped the...

12Oct, 2017

When Coffee Enters the Tea Culture: Learning from Starbucks’ Success in China

By: Shiva Vinneza – PR Consultant of Fortune PR   Learn from Starbucks’ huge success in China, a country with five thousand years history of tea drinking. As we all know, Starbucks main products are coffee beverages. Meanwhile, China has a strong tea culture. Based on a study conducted...

10Oct, 2017

How Game of Thrones Created an Epic Content Marketing

By: Yunita Lianingtyas – PR Consultant of Fortune PR   Game of Thrones is rich with lessons for PR to both optimize their content strategies and engage with their target audience. The TV series based on George R.R. Martin’s book is known for its gasp-inducing plot twists, bloody murders,...

06Oct, 2017

The Diminishing Indonesian Urban Warung

By: Wimpi Handoko – Branding & Communication Strategy Expert of Fortune PR It used to be the main place for housewives to get their daily provisions and a place for neighbors to meet and chat. It ‘s the main headache for most sales and marketing directors of FMCG companies...

29Sep, 2017

Media Relations Handling in Times of Terror

By: Thomas Franky – Managing Director of Fortune PR   Covering terrorism brings its own challenge. Communications professionals should be thinking about the contribution they can make to combat fake news, support journalists, and inform the public to understand the “what” and “why” of terrorist attacks. Let’s reflect back...