Category: Quick Tips

By: Annisa Gita Putri – PR Consultant of Fortune PR   “Millennials are becoming an increasingly dominant market segment in the home buying market. The importance of this growth cannot be overstated, as the home buying needs and wants of millennials are very different than those of previous generations....

By: Triyo Saputra – Account Manager of Fortune PR   “Most PR departments are responsible for monitoring and responding to changes in the external environment. This includes issues, expectations, relationships, and reputation, and maintaining effective working environments within the organization through employee communication. Through their communication planning and management,...

By: Amanda Putri – PR Consultant of Fortune PR   “When a company announce a major organizational change like a layoff, the anxiety felt by remaining employees can affect their productivity. In most cases, the effects of layoffs have left many leaders confused about keeping loyalty among the survivors who are...

By: David Mario Hutabarat – PR Consultant of Fortune PR   “To create an emotional campaign, you must start by conducting a strong research. Understand your target market, your audiences’ needs and wants, their behavior, and issues that are relevant to them. After you get all information about your target...

By: Ayu Meganingrum – Business Group Director of Fortune PR   “There are two approaches to creating a social media policy. You can write one complete social media policy that addresses all currently available social mediums. Or you can write policies as you need them. It is beneficial for employees...

By: Shinta Widianti – PR Consultant of Fortune PR   “A negative press coverage, especially in today’s digital age, can easily damage your company’s reputation. To manage the damage, there are five tips that will be useful for PR pros. First, you must remember to stay out from virtual...

By: Muhammad Arif – Account Manager of Fortune PR   “Conducting stakeholder mapping and the involvement of stakeholders in the project is very important. If we can manage the stakeholders well, they will actively support your project. Here are the four steps of stakeholders mapping to gain support and...

By: DIBE – Fortune PR   “Traditional PR tactics usually involves the production of press releases, the organization of press conferences, and events. Traditional PR tactics convey information to a wide audience, without much feedback and the communication is very one-way. While digital PR is a tactic used by...

By: David Mario Hutabarat – PR Consultant of Fortune PR   “Coca Cola Indonesia successfully made an emotional campaign video to persuade people to stop name calling, a form of verbal bullying. Using emotional campaign video strategy, the company aimed to change audiences’ behavior through conveying the emotional message....

By: DIBE – Fortune PR   “Today’s digital PR has evolved into an industry focused more on making connections and creating dialogue through person-to-person relationships rather than simply pushing brands at consumers. It’s about leveraging trust and engaging with your target audience via the channels they use every day...