Photo: The Cast and Director of “Switch” Drama Series
On August 14th, 2017, Viu Indonesia – leading OTT Video-on-demand app – held a festive launching event for their new series called “Switch”. This event was held in XXI Ballroom Djakarta Theater, Sarinah from 6 to 9 pm.
Quoting Myra Suraryo, Head of Sales and Marketing from Viu Indonesia explained that “Switch” is a Viu original with romantic comedy story made especially by Viu Indonesia to Viuers (Viu’s subscribers). He also stated that Viu has chosen a song called “Dari Mata” by Jaz as a soundtrack for this new drama series. During the press conference (earlier on Aug 14 as well), the cast members of SWITCH (Morgan Oey, Karina Salim, Tatyana Akman, Vincent Tio, and Asmara Abigail) ware also present to chat with the media. On the conference, Myra was also mentioned that Viu Indonesia is committed to produce and develop more original drama series in the future.
Thomas Franky as Managing Director Fortune PR said “as an OTT, Viu Indonesia clearly understand its target market. Embracing Indonesian youth who are dominating Indonesian viewer population, Viu launched the new series for Millennial in the same cool and fun manner as their target audience profile.”