Jakarta, 14 May 2014 – Changhong, a global manufacturer of electronic products and a provider of quality service, today announced the company’s plan to invest in the development of a new factory in Indonesia, as a part of continuous effort in delivering the best customer experience to the local market. The company also announced that their air conditioner products have received acknowledgement from the local industry through SNI certification.
Changhong has been in Indonesia’s market for more than 15 years with their air conditioner products. In 2008, Changhong established PT. Changhong Electric Indonesia and invested US$ 10 million to establish the subsidiary company. Since then, Changhong Indonesia has become the marketing and manufacturing base for ASEAN’s market. Over the years Changhong’s business has grown positively, until today, they have 12 branches, 6 distributor offices, more than150service centers, and 1.000 dealers nationwide.
“Indonesia is a huge potential market for Changhong, not only it helps the company to gain market growth but also provide the opportunity for manufacturing company like Changhong to invest and produce the product locally,” said Washington Feng, Managing Director of Changhong Electric Indonesia.
Feng continued, “The increasing demand and competitiveness in the ASEAN’s market, drives us to become better in producing high quality products and to keep on delivering the best service to our customers in the region. As a realization of this commitment, we are planning to invest in establishing a new factory in Indonesia this June 2014. The factory, which will be built on a 40,000 square meters area, will have two of the most advanced automatic production line in the region to produce high quality air conditioner products.
Delivering the best quality products has always been Changhong’s top priority. The new SNI certification for air conditioner products is a proof of Changhong’s commitment in providing the best quality products to their customers. In the event, M. Bascharul Asana, TÜV Rheinland director, announced that Changhong is officially the first brand of air conditioner to get the SNI Certification.
To be qualified for SNI standard, Changhong has collaborated with Balai Besar Bahan dan Barang Teknik (B4T), TÜV Rheinland and Gabungan Elektronika Indonesia (GABEL) for completion of testing and auditing, which lasted for six months.“Ultimately, the certification will make customers in Indonesia more confident in buying Changhong’s air conditioner products,” said Yang Lin, Chief Marketing Officer, Air Conditioner Products Changhong.
“To continue giving the best service and quality assurance to our customers in Indonesia, starting from June 1st 2014, Changhong air conditioner product will be covered by the new five year warranty service policy,” said Lin. As a closing remark, he said that “We would like to invite all electronic and home appliance distributors in Indonesia to join us in providing customers with Changhong’s high quality products to enhance their customer experience.”
Changhong is one of the largest electronics manufacturers in the world with a mission to provide the best technology, the quality perfection of products at affordable prices and excellent services to consumers. Changhong have been globally recognized and included in the list of World’s Top 500 Brands. In 2012, Changhong brand value reached US$ 13.5 billion. Please visit Changhong website to find out more about the products available in Indonesia: http://www.changhong.com