By: Eva Grace – Senior Account Manager of Fortune PR
“Recently, criticism regarding marketing tactics to kids emerges. The solution is not to stop your marketing tactics if your brand appeals to children, but rather to discover ways to market to them ethically. The most ethical way is to not forget that your brands also need to communicate with parents. As an ethical PR pro, you must make sure parents are well informed about the safety features. You must produce original and child-appropriate content. Provide kids with educational, but still fun features. You must remember that today’s kids are smart and highly curious. Your brand must empower kids through a ethical brand engagement strategy.”
Leave a Reply