Photo : (From left to right) Helmy Susanto (Consumer Lead Lenovo Indonesia), Andien Aisyah (Brand Ambassador Lenovo Indonesia), Diantika (Consumer Marketing Lead Lenovo Indonesia) and Julius Tjin (Consumer 4P Lead, Lenovo Indonesia) at the press conference the launching of Yoga 920 and the introduction of Andien as Lenovo’s Brand Ambassador.
Lenovo, one of the leading PC brands in the world, for the first time introduced a brand ambassadors to represent Lenovo brand in Indonesia. Andien Aisyah is considered the suitable image to represent the message of “different is better” (launched in early 2017), due to her choices of different paths of careers. First and foremost, she is an incredibly talented singer, then Andien is also known as the beloved fashion icon, the active sports enthusiast, the recognized social media influencer, and last but not least, her new role, the adorable young mother.
Fredy Lo, Marketing Lead Lenovo Indonesia said, “The Different is Better message is rooted from Lenovo’s motivation to create technology that is inspired by the diversity of its users. Lenovo appreciates all the distinction and uniqueness in the world, that inspire Lenovo to try new things and innovate.” Furthermore, Fredy Lo also explained that Andien is perfectly suited to describe the essence of Lenovo, and that will generate to all customers in Indonesia.
Andien Aisyah , the New Brand Ambassador of Lenovo, agreed, “I am honored to represent Lenovo as their brand ambassador. The message ‘Different is Better’ is portrayed in Lenovo’s products, which look different and unique; it helps users to produce better works. I personally had a lot of help with Lenovo devices, particularly Yoga 920 in everyday life, whether for work, or for leisure for both at home and on the go.”
Lenovo will hold various consumers-engaging activities with Andien, YOGA Dance video contest and ‘I AM YOGA’ photo contest on Instagram. Through this contest, Andien will invite young Indonesians to show why they represent YOGA and resemble the message “Different is Better”.
Shinta Widianti, Public Relation of Fortune PR said, “Lenovo is very committed to generate the message of “Different is Better”, especially amongst Indonesian customers. By appointing Andien, as the Brand Ambassador and inspiring figure, this message will spread more widely and together, they celebrate being Different can be Better with Lenovo.”