By: Triyo Saputra – Senior Account Manager of Fortune PR
Did you know why McDonald is using the red color for their restaurant theme? Psychologically, red can increase appetite and emotionally illustrate the excitement for everyone to come to the restaurant.
When you want to create a written message content, you will think about how the message acceptable by your target. That’s true, content in the message is importance to influence the targets but you can start to try using color to help you deliver the message. Maybe you think colors the only sweetener for your message, more than that colors have a power to influence without they realize. Every color have different meaning and effect. As a PR pros, there is no harm to learning the meaning of colors, even you can using colors for more effective communication strategy.
According to one of Small Business Trend’s article, color has been known to have a powerful psychological impact on people’s behavior and decisions. Color often be the sole reason someone does something.
Use contrasts to reduce eyestrain and allow readers to focus their attention on specific items. For example, choosing brighter colors can lead users to feel more energetic which can evoke better responses and reactions. But if you want to present about information-intensive, you may find darker color theme will make it easier for readers to process al your data. This is the basic colors with the impact on psychological.
As a PR pro, knowing about the psychological effect of colors will help deliver the message and attract your target audience. But in the end it is all depends on the message itself. Bringing colors can help trigger emotions.