11Apr, 2013

Express Group Appointed Fortune PR for Communications Campaign in Indonesia

Jakarta, 11 April 2013 – One of the leading land transportation companies in Indonesia, Express Group, has recently appointed Fortune PR for its communication campaign in Indonesia starting in April 2013. The campaign will focus on enhancing the image and the reputation of Express Group in the market. Fortune PR managed to win the account after a competitive pitch. The firm had previously worked with competitor Blue Bird Group in 2011 and 2012. 

“Express Group is fully committed to develop our growth potentials and to generate maximum returns and added values to all of our stakeholders. Our goal is to become the leader in providing solutions for transportation services in Indonesia. As we all know, Express Taxi has been serving in some major cities such as Jakarta, Medan, Surabaya, Semarang, Bali and Lombok. Therefore we need a strong and reliable communication partner to support us achieving our goals,” said Merry Anggraini, Corporate Secretary of Express Group.

Express Group went public last year and is now listed on Indonesia Stock Exchange (IDX) with ticker symbol “TAXI”. It is one of the largest taxi operators in Indonesia, providing taxi services and value added transportation business (VATB) services in all Indonesia’s major cities. The company expects to see significant growth this year as it launches new taxi units and other transportation services.

Indira Abidin, Managing Director of Fortune PR, expressed her enthusiasm on the appointment. “We are proud to be a strategic communication partner for Express Group. We believe our vast experience and commitment to excellence will be the key assets in achieving our common goals to provide excellent service,” she said.

Fortune PR is the largest independent public relations firm in Indonesia. It employs more than 100 people and recorded 10 million US dollar in revenue in 2012. The firm also won 2 prestigious award last year: Southeast Asia Consultancy of the Year at Asia Pacific SABRE Awards and Southeast Asia PR Agency of the Year at Campaign Asia-Pacific AOY Awards.

About Express Group

In just over two decades of history marked with steady growth, Express Group has grown into one of the leading land transportation company in Indonesia. Commercially started its operational activities in April 1989 as a subsidiary company of Rajawali Corpora, we are now one of the largest taxi operator in Indonesia, providing taxi services and value added transportation business (VATB) services. With more than 8,000 licensed taxi fleets and fully supported by more than 18,000 qualified drivers, we are ready to service our customer with high quality services. Express Group is an integrated land transportation services that provide convenience for all passengers. We are fully committed to develop our growth potentials and generate maximum returns and added values to all of our stakeholders. Since 2 November 2012, Express Group has been listed in Indonesia Stock Exchange (IDX) under the trading code of TAXI. (http://www.expressgroup.co.id)

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