- Hankook Tire recognized as Winner of Design Concept at Red Dot Design Award 2016 with its futuristic off road concept tire, DynaSYNC
- Hankook Tire again demonstrates the innovative achievements through its design excellence of high-technology and premium brand value
July 28, 2016 (Seoul, Korea) – Hankook Tire today announced that the company’s DynaSYNC, the futuristic concept tire for off-road has been named at the Red Dot Design Award 2016: Design Concept. The award proves Hankook Tire’s innovative design leadership and premium brand asset recognized by the prestigious global design awards.
The award-winning DynaSYNC was highly evaluated for illustrating Hankook Tire’s leading design capabilities and innovative technology. In collaboration with Vibram®, a premium outsole company, Hankook Tire developed the futuristic concept tire that pushed the boundaries of both performance and design. The combination of Hankook Tire’s advanced technologies and Vibram®’s hyper-functional outsole designs created the innovative off-road tire.
DynaSYNC is Hankook Tire’s the next generation off-road tire which enables safe and powerful driving in diverse off-road conditions. It features Vibram®’s iconic Carrarmato lugs design on its tread pattern to improve traction in mountainous terrain. The honeycomb structure grooves that prevents puncture or tire chips due to gravel or stones. This improves shock absorption and provides powerful and safe handling. The sidewall comes in a variety of color compounds, allowing car owners to match the tires to their car’s body color.
Mr. Seung Hwa Suh, Vice Chairman and CEO of Hankook Tire said, “It is great honor that Hankook Tire once again has been recognized for its innovative technology by the prestigious Red Dot Design Award”. He added that “Receiving the award solidifies Hankook Tire’s commitment and determination to lead future driving through progressive innovation and creative design. Hankook Tire will continue to contribute to advancement in driving with aspiration for innovative technology.”
It is the fourth time in 2016 alone that Hankook Tire received international design awards for its innovative achievements, following iF Design Award in February, Mercury Excellence Awards and awards in Product Design category at Red Dot Design Award in March. The continuous recognition by world’s renowned design awards highlights Hankook Tire’s global top tier technology and design leadership.
This year, a total of 4,698 entries from 60 countries participated in Red Dot Design Award. The award ceremony will take place at the Red Dot Design Museum in Singapore on September 22nd, 2016.