Tag: success

14Aug, 2013

Key Success Factor of a “Brand”

By: Andini Imaniar Putri A brand has a vital role in a company/organization. Brand is one important element that can reflect and even determine whether the business of a company/organization can continue to grow or will be lost in time. Brand existence becomes more important when we are marketing...

22May, 2012

Be Yourself, Everyone Else Is Taken

The key success factor of every company lies on how they differentiate themselves against others. It is crucial to know exactly how you are unique or different compared to others, especially in the early stage of a business development, as it is more complicated to change public’s perception about...