Photo: Indra Gunawan as Consumer Product Trainer of Lenovo Indonesia presenting Lenovo’s products on the “Back to School” exhibition.
Lenovo a leading PC brand from China, held the “Back to School” exhibition in Surabaya, on August 30th, 2017, showcasing special products for students. During the event, Lenovo also gave promos and variety of attractive prizes.
Quoting Diantika as Consumer Marketing Lead of Lenovo Indonesia, the Gen Z and Millennials in the school age today are very tech-savvy. Lenovo saw this market potential and launched a range of products that are suitable to meet the needs of these students. Lenovo’s “Back to School” exhibition wanted to help students find an affordable PC with specifications that are suitable for their learning and creative activities.
Photo: (From left to right) Feby Dayono as Corporate Communication of Lenovo Indonesia and Indra Gunawan as Consumer Product Trainer of Lenovo Indonesia, present Lenovo’s new products.
Shinta Widianti as the PR Consultant of Fortune PR who handled the exhibition said “Through this exhibition, Lenovo used the momentum of the new school year to introduce their new products suitable for students. Lenovo also gave a chance for the local media to feel the sophistication of their products through a media sneak peek. Besides Surabaya, the exhibition will also be held in Yogyakarta, Bandung, and Medan.”