Photo (From left to right): Dr. Tunggul Situmorang, Sp.PD, KGH, Dorothea Koh as General Manager of Baxter Indonesia – Ambri Lawu Trenggono as Member KPCDI (Komunitas Pasien Cuci Darah Indonesia) – Tony Samosir as Leader of KPCDI (Komunitas Pasien Cuci Darah Indonesia) attended the media briefing for Baxter Indonesia’s new campaign: “Moving On”.
August 16th, 2017, Baxter Healthcare – a leading healthcare company focusing on kidney care – held a media briefing event for their new campaign called “Moving On”. This event was held in Penang Bistro Restaurant, Jakarta, from 12:00 a.m. to 15:30 p.m.
Quoting Dorothea Koh as General Manager of Baxter Indonesia, the new “Moving On” campaign intended to inspire patients to make decisions regarding the existing treatments for kidney disease. Launched a day before Indonesia’s Independence Day, the campaign featured three inspirational videos which can be viewed on Youtube. The videos highlighted the diverse option of kidney dialysis therapies, which now allow patients to be more independent. Thanks to the diverse treatments, patients will now feel less effect of kidney pain, and can make contributions for their families and society.
Shiva Vinneza as the PR Consultant of Fortune PR who handled this event said, “Through the new “Moving On” campaign, Baxter Indonesia will continue to give support for patients suffering from kidney disease to have a more positive outlook on life. The campaign will empower patients, showing that kidney disease will not limit them to have a productive and independent life.”