10Jul, 2017

A Successful Product Launch

public relations, A Successful Product Launch-Public Relations Portal and Communications Business News Indonesia

By: Fortune PR Expert

“A successful product launch begins with great timing. To achieve a successful product launch, you and your team will need to make sure on three important things on your checklist. The first is brand identity awareness. A brand identity influences your customers’ experience. It resonates how your brand looks, feels, and speaks to your customers. These are the elements that help them decide if they want to engage with you or not. The second is product differentiation. You must make sure that your brand is distinctive and have a uniqueness that can turn people’s head. You must make your product stand out in the crowd of competitors and catches your customers’ attention. Lastly, you will need the right medium to create awareness, noise, and unexpectedness. If you launch a product without spreading the word, no one will know about it. Plan the information you are going to release and when, and keep your press release rolling.”




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