20Jun, 2017

Entering a New Market to Save the Airline Business

public relations, Entering a New Market to Save the Airline Business-Public Relations Portal and Communications Business News Indonesia

By: Ivan Christianto – PR Consultant of Fortune PR

“Do you still remember Malaysia Airlines’ aviation crisis in back in 2014 when two of their commercial flights crashed? This year, to save their business and rejuvenate the company, the airline is trying to enter a new market by switching from normal service and offered to charter by groups undertaking the Hajj and Umrah pilgrimages to Mecca in Saudi Arabia. There will be a business class section, prayer areas, and washing zones for feet and hands on the pilgrimages plane. Consider this change as the right move. The company still needed money to run their business and fix their damaged reputation. So breaking into a new market is an optimal strategy to make an income. But the challenge now is how to build their customer’s trust to fly with the airline again, so they can save their reputational damage after the 2014 tragedies.”

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