By: Lusida Sinaga – Senior Account Manager of Fortune PR
Social marketing is a discipline with a lot of advantages for PR professionals in opening their knowledge and enriching their experience. It can help in providing insights of your target audience. Through the right strategy and creative implementation, social marketing can result in community behavioral changes and with the right involvement; increase a company’s reputation.
According to The Social Marketing Report, social marketing tries to transform people’s perception and behavior for the benefit of society as a whole. It is different from commercial marketing, which tries to change people’s behavior for the benefit of the market. Basically, social marketing uses commercial marketing discipline to solve social issues for the greater good.
As a PR professional, you can use social marketing approach for a few aims. The first aim is when you are trying to change the behavior of a large number of people. The second one would be when you are trying to change behavior over a long period of time. Lastly is when you have the resources necessary to manage a comprehensive effort
In order to get a deeper understanding of social marketing, in Fortune PR on Friday, April 21st, 2017, Lusida Sinaga presented a very detailed training on social marketing strategies. Besides explaining the basics of social marketing, Lusida also shared her professional consulting experiences on her previous successful social marketing campaign projects.
 Source: http://ctb.ku.edu/en/sustain/social-marketing/overview/main
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