By: Indah Soepraba – Business Group Director of Fortune PR
“How PR pros responded to a crisis; with a great crisis plan and speed, can help their job a lot in advance. It is important for them not to panic when working under pressure so they can think straight and come up with a great plan. A mishandled crisis can result damaging the company’s reputation, loss of credibility, trust and confidence in the business, loss of employee respect, loyalty and productivity, problems with customers and suppliers, loss of management focus on the business. So it all depends on how the PR professional handle the crisis.”
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