By: Muhammad Arif – Account Manager of Fortune PR
“To see how well will your business compete in the market, first you need to map out all the current, potential, and share of wallet competitors. After you got a clear map, try to see your industry through their eyes. Find out their goals and objectives. List their strategies and tactics that can threaten your business in the long run. Assess their strengths, weakness, and identify the areas where they are most vulnerable. Estimate their response when your product enter the market. Lastly, research carefully and plot which competitor you should try to beat, and which one you should just avoid.”
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