23Jun, 2017

Monitor & Evaluate the Sustainability of Your Campaign

public relations, Monitor & Evaluate the Sustainability of Your Campaign-Public Relations Portal and Communications Business News Indonesia

By: Lusida Sinaga – Senior Account Manager of Fortune PR


“Basically, to sustain means to keep in existence, to supply with necessities, to support from below, to encourage, and to maintain competently. Monitoring and evaluation program is essential to measure sustainability. Monitoring is the collection and analysis of information about a project, undertaken while the project is ongoing. While evaluation is the periodic, retrospective assessment of a project that might be conducted internally or by external independent evaluators. There are a few ways to monitor and evaluate your campaign, such as daily media monitoring and quantitative or qualitative surveys after conducting an event. Try to find a representative or a key informant in the area where the project is conducted, even after the program is over. This person can give you daily update on the press.”

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