Overcome a Financial Crisis Like a Pro

By: Indah Soepraba – Business Group Director of Fortune PR

“When handling a financial crisis, Investor Relations professionals should always prioritize their corporate reputation above everything. They must always tell the truth and prove it with action. To handle a financial crisis, try to engage the media and get a positive coverage from them, so your company’s stock price doesn’t fall. Be transparent and held an internal gathering in advance with the employees, since they will most likely sense a high level of uncertainty due to rumors of having to get fired or relocated. Lastly, never ignore feedbacks from the financial communities and always maintain a good relationship with the media so you can construct key messages that can keep the stock value stable during times of crisis.”