31May, 2017

Providing a Unique Brand Experience for Kids

public relations, Providing a Unique Brand Experience for Kids-Public Relations and Communications Business Portal News Indonesia

By Eva Grace – PR Consultant of Fortune PR

“The involvement of a kids brand has grown beyond being a matter of sale to being more of an experience. That is why engaging kids with the brand is important if you want to start creating loyal consumers. To do this, you can develop a suitable activity based on the age of the kids targeted for the brand. Since children today are more technology savvy, you might want to consider giving the kids opportunities to engage in the digital world and allowing them to create user-generated content to express themselves. Your company must also produce original and child-appropriate digital content. Lastly, do not forget that your brands also need to communicate with parents, make sure parents are well informed about the safety features because when you want to promote your kids’ product, you aren’t just promoting it to kids but also their parents.”


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