02Jun, 2017

The Social Marketing Mix Formula

public relations, The Social Marketing Mix Formula-Public Relations and Communications Business Portal News Indonesia

By: Lusida Sinaga – Senior Account Manager of Fortune PR

“Combining ideas from commercial marketing and the social sciences, social marketers use the same 4 P’s marketing mix (product, price, place, and promotion) as commercial marketers. But 3 more P’s are added so PR pros can influence behavior through a cost-effective way (publics, partnerships, and policy). Publics consist of all of your stakeholders. Partnerships consist of non-profits organization, government agencies, and business companies that have a similar vision to your company. While policy consists of government and organizational policies that can create an impact on promoting perception and changing behavior on a large scale.”


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