14Jul, 2017

What Makes a Great Case Study?

public relations, What Makes a Great Case Study?-Public Relations Portal and Communications Business News Indonesia

By: Ati Muchtar – President Director of Fortune PR


“A great case study focuses on emphasizing the communication strategy using deep insights and excellent strategic planning. It must explain briefly but also in detail about the program execution creatively. Moreover, the elaborated output and evaluation must be able to answer the objectives or to solve the main problem. The tip is to write your case study using active sentences. The sentence must be straight to the point so it won’t be confusing. Normally, a case study is no longer than two-page long. A great case study starts with a rich insight. So make sure you documented and gain a lot of insights from your customers when working on the project.”

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