Although public relation is not her background, Ati is believed to add a touch of different ‘colors’ in Fortune PR. Prior to joining Fortune PR, Ati has long been involved as a leader in a number of advertising agencies. With more than 20 years of experience handling hundreds of communications campaigns from dozens of leading companies in the country, Ati is believed to be able to raise the quality of Fortune PR to a higher level by combining PR and her advertising background through the development of PR strategies into richer and more creative ones, both in terms of concept, implementation, and standard servicing.
Ati also explained that the prioritized program she will execute is to strengthen the internal quality of Fortune PR. This is done because Indonesia is soon facing the era of open market by 2015. “This year, with the increasingly heated political climate ahead of the election, we will give priority to reform the human capital development aspects in order that Fortune PR is ready to compete in the era of open market by 2015,” explained the woman who studied Business Administration in Management Science program of the International University of Europe School of Business in Watford, London.
“Fortune PR has become a leader in PR world since led by Indira. Now I am just continuing the existing vision, which is to make Fortune PR a spotlighted global communications network,” said Ati.