Jakarta, 21 September 2013 – A brand new Subaru XV is up for grabs at the Subaru Palm Challenge – Indonesia Leg, as Indonesians battle it out to keep their palms on a Subaru car for the longest time.
Taking place at the outdoor area of JIEXPO at the 21st Indonesia International Motorshow (IIMS) 2013 on Saturday, 21 September, 10.00am, this year’s event will see 120 contestants go through a series of challenges while keeping their palms on the car in the hope of winning a spot to compete in the grand finals of Subaru Challenge – The Asian Face-Off in Singapore. Contestants will be given a break of 5 minutes every six hours to have their meals, visit the washroom or take a rest.
An all-expenses paid trip to compete in the Singapore finals will be given to the top ten finalists in the Indonesian leg. The Subaru Challenge – The Asian Face-Off will be held in Singapore from 26 October 2013. They will join finalists from nine other Asian countries including Singapore, to battle it out for the grand prize of a Subaru car (a Subaru XV Premium – if the final winner is from Indonesia).
At the grand finale, regional contestants will also have the chance to win cash prizes for being Country Winner (awarded to the last person standing from each country), Asian Winner (the last person standing from all regional countries except Singapore) and a Country Team prize for the longest surviving country (calculated by adding all the individual team members timings together).
In 2012, Indonesian Team was the third longest surviving team behind Vietnam and the Philippines. Returning participant, FrendiSalim, Indonesia’s Country Winner lasted a commendable 75 hours and 41 minutes.
This is the fifth time the Subaru Palm Challenge is being held in Indonesia. The event concept derives from an endurance contest which was first held in Singapore in 2002 with only 3 cars used and 120 contestants. Over the years it has grown into a 10-car event with 400 contestants. Last year, it saw a total of 90 contestants from around the region –Cambodia, China, Hong Kong, Indonesia, Malaysia, Philippines, Taiwan, Thailand and Vietnam – participating in the Singapore finale. ThisSubaru Palm Challenge has become an annual event that contestants look forward to.
About Tan Chong International
Tan Chong International (HKSE:0693) is listed on the Stock Exchange of Hong Kong and is a major motor, property and distribution company with operations in Singapore, Cambodia, China, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Taiwan, Thailand and Vietnam. Since its inception in 1957, the Group has grown its assets substantially through continuous expansion of its existing diversified business portfolio in manufacturing, distribution and retail.
About Motor Image
Motor Image is the authorised distributor of Subaru automobiles in Singapore. Established in 1986 and headquartered in Singapore, the company has since set up vehicle sales and distribution networks in Cambodia, Hong Kong, Indonesia, Malaysia, Philippines, Southern China, Taiwan, Thailand and Vietnam. Motor Image is a wholly-owned subsidiary of Hong Kong-listed Tan Chong International Limited (TCIL), which has partnered with Fuji Heavy Industries Ltd. for the local assembly of Subaru vehicles in Malaysia. Signed in July 2011, the agreement leverages Tan Chong’s existing assembly facilities for production of Subaru cars for marketing and distribution in Malaysia, Thailand and Indonesia. This new development is part of Motor Image’s growth strategy which identifies ASEAN as the key engine of the Group’s future growth. The Group aims to expand its sales network in Malaysia, Indonesia and Thailand. Other businesses that TCIL engage in across Asia include automotive, commercial, manufacturing, trading and property investment businesses across Asia. www.motorimage.net/MIG/home/
Based in Japan, Subaru is the automotive division of Fuji Heavy Industries (FHI), a comprehensive, multifaceted transport equipment manufacturer that develops a wide range of innovative products such as automobiles, aerospace, bus-manufacturing, house-prefabricating, industrial products and ecology systems.
Founded in 1955, Subaru has since grown to become one of the world’s leading carmakers. In 1972, Subaru became the first in the world to market an All-Wheel Drive (AWD) passenger car and pioneered the market in Japan for high-performance station wagons by combining a turbo-charged engine with an AWD system. Subaru has improved and refined its AWD system, to create a symmetrical AWD system that enables optimal driving pleasure and safety.
Subaru is well-known by motoring organizations worldwide for its engineering, design, functionality, safety and reliability. The Subaru range of vehicles includes the BRZ, Exiga, Forester, Impreza, Legacy, Outback, Tribeca and XV. Collectively, they have been known to be “driver’s cars” offering superb handling because of the core technologies, such as the Symmetrical All-Wheel Drive and Subaru Boxer, built into every model. www.subaru-global.com
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