29Jul, 2016

Viu Hits 25,000 Hours of Viewing, Climbs to #2 Ranking in Play Store within 30 days of Launch


Popular Content includes Four New Korean Shows — W, Doctors, Uncontrollably Fond, and Bring It On Ghost — as well as Many Other Current and Simulcast Dramas, Variety Show and Movies from Korea, Japan, India and Taiwan

Jakarta, 27 July 2016) – After launching in Indonesia on 26th of May 2016, Vuclip, a PCCW Media Company and the leading premium video-on-demand service provider for emerging markets, exceeds 25,000 hours of viewing on Viu in Indonesia. Individual users are spending dozens of hours “Viuing” per month. This momentum has been fueled by the best of Asian content which has proven to be extremely popular with “Viuers” in the country. Viu has quickly climbed to be in the top two free entertainment apps in the Google Play Store in the country and is now one of the top five trending searches in the Play Store.

Top shows on both iOS and Android in July include Doctors, Uncontrollably Fond and Descendants of the Sun. Additionally, Viu has also added more Korean drama simulcast titles to the library, such as: W, The Good Wife, Pretty Ugly, Running Man, Beautiful Mind, Lucky Romance, The Return of Superman, Secrets of Women, as well as Japanese drama simulcast titles, such as: A Girl and Three Sweethearts, and Natsuko Kira. Popular Bollywood movie titles include: Prem Ratan Dhan Payo, Gabbar is Back and Jazbaa, and popular Hong Kong titles include The Banquet, Gen Y Cops, Yesterday Once More, A World without Thieves, and Taiwanese drama Happiness Fujiya.

Thanks to the addition of top titles such as these, coupled with an unparalleled user experience, Viu has gained tremendous adoption in the nine main trendsetter cities in Indonesia, including: Jakarta, Bandung, Semarang, Yogyakarta, Solo, Surabaya, Medan, Manado, Makassar and is gaining popularity in other cities in the country.

“Our commitment is to entertain millions of Indonesians with the very best of Asian content and high quality user experience. We are very excited to see Indonesians’ overwhelmingly positive adoption of Viu in the first 30 days of launch and are inspired to continue to strive hard to bring high quality service to them,” said Arun Prakash, President & COO, Vuclip.

Viu, built on Vuclip’s patented Dynamic Adaptive Transcoding technology™, leverages Vuclip’s eight-year history of providing streaming video on demand entertainment experiences to emerging markets. These eight years have provided a wealth of consumer insights, technology leadership, as well as a best in class approach to content editorial and curation for ease of discovery and consumption.

In May, Viu launched in Indonesia as a freemium service, with consumers having access to thousands of hours of content for free. Consumers can also subscribe to the premium service, which is an ad-free experience, for just IDR 30,000 per month after a 30-day free trial. That’s just 1000 Rupiah/day for the best and freshest Asian content.

Viu is accessible via mobile phones and tablets as well as desktop browsers. Download Viu on Google Play or in the Apple Store or by typing in www.viu.com on a desktop browser.


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