On March 23rd, 2017, Wardah held a press gathering to announce their program named Wardah Fashion Journey at 100 Eatery, Senayan, Jakarta. Elsa Maharani, a PR representative from Wardah, explained to 75 journalists who attended this event that Wardah Fashion Journey is a form of support from Wardah to the Indonesia’s fashion industry, specifically to help the progress of local fashion designers. Wardah will support these fashion designers from the early stage of finding inspirations for their collections to the final stage of showing their collections to the public. In this event, there were numbers of well known fashion designers, such as Zaskia Sungkar, Barli Asmara, Dian Pelangi, and Ria Miranda, also shared their experience in collaborating with Wardah and their involvement in Wardah Fashion Journey to develop their 2018 collections.
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