17Jul, 2017

A Quick Guide to Market Research

public relations, A Quick Guide to Market Research-Public Relations Portal and Communications Business News Indonesia

By: Muhammad Arif – Account Manager of Fortune PR


“When gathering data for market research, you should know that there are two categories of data collection, quantitative and qualitative. Quantitative methods employ mathematical analysis and require a large sample size. While qualitative methods, although with small sample size, can help businesses define problems and often use interview methods to learn about customers’ opinions, values, and beliefs. After you have finished gathering your data with the types and the categories of market research that suits your objectives, you can turn your data into findings. It is important to pay attention to the rules of methodology, since translating and generating data from quantitative and qualitative method are done differently. After that, you must report and communicate those findings using table, charts, text, and infographics. You can also make a report and presentation so that it fulfills the requirements of the clients by meeting the brief, presenting clear findings, and providing strong conclusions and recommendations. The best market research reports shall match brief, stated clearly, and concisely lead to a course of action.”

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