22Aug, 2017

Building Trust in the Digital World by Using Social Media

public relations, Building Trust in the Digital World by Using Social Media-Public Relations Portal and Communications Business News Indonesia

By: Shinta Widianti – PR Consultant of Fortune PR


“Before customer engagement can happen, companies must first build a social media dialogue that leads to a trusting relationship. Much of the talk in the digital marketing industry today is about how Google can provide the most relevant search results and content possible. But social media sites like Facebook, Twitter, LinkedIn, and others have become search engines themselves. Consumers might go directly to a social media channel to search for content and to learn more about products or services. If you want your brand to succeed and stand out in a heavily crowded social media ocean, you need to earn your public’s trust. So be relatable. Share stories about your brand that the public and your target market can relate. Be their friends, be their advisor, be their support system, and most importantly be their problem solver.”

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