15Aug, 2017

FMCG Insight: Increasing Customers’ Trust

public relations, FMCG Insight: Increasing Customers’ Trust-Public Relations Portal and Communications Business News Indonesia

By: Shinta Widianti – PR Consultant of Fortune PR


“Building trust doesn’t happen instantly. No one is going to buy from a company they don’t trust. When your prospects and customers trust you, they are more likely to buy from you. To increase trust, you have to remain consistent in your messaging, understand your buyer personas, and deliver on your promises over time. Provide a clear information about your brand and be accessible. Be available to your customers and allow them to interact with you. Customers often have questions, and if there’s nowhere for them to go to get their queries answered, you could lose credibility. Emphasize on your product’s Unique Selling Point (USP) and make it relatable for the current customers’ needs. Always stay updated on the industry’s development, including potential opportunities and threats. Lastly, make sure you have a strong brand differentiation and identity.”

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