25Sep, 2017

Millennial Home Buying Habits

public relations, Marketing Homes to Millennials-Public Relations Portal and Communications Business News Indonesia

By: Annisa Gita Putri – PR Consultant of Fortune PR


“Millennials are becoming an increasingly dominant market segment in the home buying market. The importance of this growth cannot be overstated, as the home buying needs and wants of millennials are very different than those of previous generations. Millennials are mostly looking for a minimalist design home, with affordable price, connected to public transportation, and not far from recreation centers. They also tend to like a move-in ready home. Millennials rely on technology and social media to stay informed, communicate, and ultimately to make purchasing decisions. Having lots of their friend living in their property area might also influence their purchase behavior. So start using digital channels to market your property, and engage with tech-savvy Millennial buyers online.”

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