18Jul, 2017

PR in Crisis: Gaining Control of the Situation Quickly

public relations, PR in Crisis: Gaining Control of the Situation Quickly-Public Relations Portal and Communications Business News Indonesia

By: Ivan Christianto – PR Consultant of Fortune PR


“In a world with a 24-hour news cycle, news travels very fast, especially bad news. Having a crisis communication plan is crucial if an organization wants to survive and recover from a crisis. How PR pros respond to a crisis not only affect the outcome of the crisis itself, it also affects the company’s valuable reputation and survival. It is very necessary for every company to have a plan to gain control of the situation as quickly as possible. This means controlling the message, and assuring that the company is seen by the media and others as the most reliable source of information. The company must make sure all communications deliver a strong and consistent message that conveys the right combination of confidence and caring.”

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