02Aug, 2017

Research the Market Prior to Product Launch

public relations, Research the Market Prior to Product Launch-Public Relations Portal and Communications Business News Indonesia

By: Fortune PR Expert


A common mistake is usually skipping the early research when deciding when to bring your product to the market. That is why PR pros need to pay attention to research when launching a product. Start by asking a few questions: Is there a need in the marketplace for my product? Who is the product for and what does it do? Why is it different with others that are already being marketed and sold? What about the price and ROI? Whether you are launching something small or huge, you will want to start breaking down in details your product positioning, key message, launch activities, content, and preparing your best team members well in advance before the launch date.  After you finished your early research and you know that your product is ready for launch, then get set to plan the launch details.”

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