21Jul, 2017

Use Market Research to Prevent Crisis

public relations, Use Market Research to Prevent Crisis-Public Relations Portal and Communications Business News Indonesia

By: Muhammad Arif – Account Manager of Fortune PR


“Market research can help you to prevent and recover from these crises because it provides a wealth of information about prospective and existing customers, the competition, and the industry in general. It allows businesses to determine the feasibility of a business before joining the market, market segmentation strategy, product differentiation strategy, as well as the relevant data to help solve marketing challenges that a business will most likely face. The data analysis gained from a market research can help you identify the most vulnerable area in your business for crisis prevention. It can help you anticipate or at least reduce the risks that would arise from a disaster the major crisis effect. Having rich and credible market research data can help you prepare for a potential crisis by providing a strategic approach on how to respond and recover from a crisis.”

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