28Aug, 2017

What Differentiates Digital with Traditional PR?

public relations, What Differentiates Digital with Traditional PR?-Public Relations Portal and Communications Business News Indonesia

By: DIBE – Fortune PR


“Traditional PR tactics usually involves the production of press releases, the organization of press conferences, and events. Traditional PR tactics convey information to a wide audience, without much feedback and the communication is very one-way. While digital PR is a tactic used by brands to increase their online presence through building relationships with key content writers and online journalists to gain press hits, citations, and high-quality backlinks. Done properly, digital PR can increase a brand’s reach and visibility and in turn has a positive effect on search engine visibility, also driving increased referral traffic. Digital PR is all about combining traditional PR with content marketing, social media, and search. It transforms static news into conversations and bypassing media to speak directly to your target audience online. Digital PR is about creating a content that tells a story, that is why content is king. Also, it gains engagement by looking at how a brand can be relevant to the audience.”

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