Category: experts articles

29Sep, 2017

Vivo Memahami Pasar Digital dengan Konten Andalan

Oleh : Amanda Putri – Senior PR COnsultant of Fortune PR Tantangan Bisnis Konten video di ranah digital kini menjadi fenomena baru di tengah-tengah masyarakat khususnya kalangan muda. Video Ad bahkan menjadi strategi komunikasi pemasaran baru yang cukup efisien. Menurut prediksi Cisco, pada 2020 75% mobile traffic akan didominasi...

22Sep, 2017

Go Video! Communicating With Video

By: Wimpi Handoko – Branding & Communication Strategy Expert of Fortune PR For a country that belongs to a continent with a visual-driven society, the role of video for communication in Indonesia is fast gaining momentum in the social media environment. A recent short amateur video through a smart...

12Sep, 2017

Start Engaging Micro (Not Macro) Influencers Today

By: Lydia Rachmawati Zein – PR Consultant of Fortune PR   As the world has shifted to social media, consumers look at their fellow consumers to inform their purchasing decisions. Micro-influencers managed to open a new channel for brands to connect with consumers more directly, more organically, and at...

11Sep, 2017

Boosting Tourist Destination Branding through Local Festivals

By: Muhammad Arif – Account Manager of Fortune PR   Many countries today, including Indonesia, have developed local festivals as a strategic initiative to attract tourists and to strengthen their national brand. As a part of the “Wonderful Indonesia” program, Indonesia hosted the two-day Tulamben Festival in Bali last July 2017....

08Sep, 2017

Strategi Branding Aqua dengan Kanal Digital: Website Interaktif “Bagaikan Air”

Oleh : Ana Maratu – Digital Account Manager of Fortune PR Tantangan Bisnis Pada 2015 lalu, Asosiasi Perusahaan Air Minum dalam Kemasan Indonesia (ASPADIN) mengutarakan bahwa total produksi nasional AMDK mencapai 25 miliar liter. Dikutip dari Tirto.id1, 60 persen dari angka tersebut dikonsumsi secara dominan oleh penduduk di Jabodetabek...

07Sep, 2017

Combining Traditional & Modern Aspects in a Video Campaign

By: Annisa Gita – PR Consultant of Fortune PR   Engaging audience through a video campaign is one way to promote a product. By combining traditional aspects and local legends with a touch of modern taste, a local ice cream brand called Indoeskrim has recently gained worldwide attention on...

07Sep, 2017

Keys to an Appealing Emotion-Enabled Campaign

By: David Mario Hutabarat – PR Consultant of Fortune PR   An emotion-enabled campaign takes products that customers need, use, and love, and utilizes emotions as a mode of persuasion, reminding them exactly why they love these things. Before starting an emotion-enabled campaign, brands need to find out what...

30Aug, 2017

Digital Nomad

By: Wimpi Handoko – Branding & Communication Strategy Expert of Fortune PR “…Imagine there’s no country, it isn’t hard to do…” “…Imagine all the people, sharing the world…you…” Masih ingat lagu mahakarya “Imagine” oleh John Lennon, The Beatles? Kutipan dua bait dari lagu itu diatas merupakan impian John Lennon...

30Aug, 2017

Why Building Top of Mind Awareness Still Matters

By: Muhammad Arif – Account Manager of Fortune PR   Let’s play a game! Think about any brand that comes to your mind when a particular item is mentioned: instant noodle, toothpaste, and mineral water…. Go! Chances are you’ll be thinking about Indomie, Pepsodent, and Aqua. This is because the...

28Aug, 2017

Jakarta Metro and Monorail A Study In Behavioral Changes

Oleh : Wimpi Handoko – Branding & Communication Strategy Expert of Fortune PR   Hopefully by 2019, people in Jakarta will finally be served by Indonesia’s first network of metro rail and monorail. 30 years late and 30 times more expensive, but better late than never, the metro and...