Category: experts articles

By: Ati Muchtar – President Director of Fortune PR   In the PR industry, especially in a dynamic agency environment, becoming an expert means standing out from the crowd. Besides being intelligent in knowledge with good interpersonal skills, a PR expert needs to have a few specific qualities that...

By: Muhammad Arif – Account Manager of Fortune PR   “There are two types of market research, primary and secondary. The goal of primary research is to gather data from analyzing current sales and the effectiveness of current practices. Primary research also takes competitors’ plans into account, giving you information about...

By: Ayu Meganingrum – Business Group Director of Fortune PR   The Coca Cola Company have publicized their social media policy online since 2009. Now let us see what this well-known international brand wrote on their written social media policy, and from there we can learn how to write...

By: DIBE Team – Fortune PR   Life is becoming more and more digital. Much of what we do at work and at home has gone online. PR pros now must master the multi-disciplinary skills to survive in the game, and one of the skills is digital PR. A...

By: Muhammad Arif – Account Manager of Fortune PR   “If your market research goes wrong, a crisis can occur. It is important to pay attention to the three most common market research mistakes that usually occur. The first is being unclear about the objectives, not knowing what you are looking...

By: Fortune PR Expert   “A successful brand identity is formulated through three crucial elements. First, your brand needs to have a strong brand strategy in order to be distinctive and different from other competitors. It must stand out in the crowd and catches your customers’ attention. Your brand...

By: Ivan Christianto – PR Consultant of Fortune PR   “To win back the public’s heart regarding an aviation safety crisis, an airline company must choose the right spokesperson who shows sympathy and responsibility. The spokesperson must show the right gesture when making public apologies. He or she must...

By: Fortune PR Expert “A successful product launch begins with great timing. To achieve a successful product launch, you and your team will need to make sure on three important things on your checklist. The first is brand identity awareness. A brand identity influences your customers’ experience. It resonates...

By: Muhammad Arif – Account Manager of Fortune PR “Market research can enable you to identify your target consumer, find out what they think about your ideas, products or brand and gather insights to help you target the right market. The purpose of market research is to provide relevant data to help...

By: Upik Rubiyanti – Creative Group Head of Fortune PR   “Creative concepts are basically creative ideas. It determines what the message will say or communicate in order to catch the attention of your audience. The creative concept helps define the very core of your campaign message. It serves...