Category: experts articles

What if your existing customer left you? Or if your stock price fell? Or if your sales dropped significantly? Little did you know; market research can help you to prevent and recover from these crises. Market research provides a wealth of information about prospective and existing customers, the competition,...

Creative concept is a big idea that can be used across the whole campaign. It is a rough draft about the shape of the campaign we are going to do. The creative concept helps define the very core of your campaign message. It serves as a foundation for your...

By: Muhammad Arif – Account Manager of Fortune PR Let’s say you are launching a new product, and you need to know your customers’ reactions. Will they like your product? Will they buy it? How much will they buy? How much will they pay for your product? What will...

By: Thomas Franky – Managing Director of Fortune PR   In democratic countries, the role of the government as policy makers whose job is to take the lead on combating social problems and controversial issues, need the support from their citizens to be able to adopt and implement policies....

By: Thomas Franky – Managing Director of Fortune PR The Indonesian government pointed out that starting from April 2017 up to the next 3 months of grace period, both ride-hailing apps and conventional taxi companies must be ready to compete fairly. This decision is based on the revision of...

By: Muhammad Arif – Account Manager of Fortune PR   The competitive analysis is a statement of the business strategy and its competition. Use these 6 steps to see how well will your business compete in the market: Map out all the head-to-head competitors The first step in a...

By: Thomas Franky – Managing Director of Fortune PR Ride-hailing app services, which are well known for its cheaper fare and sophisticated technology, have been taken into an important role in the dynamics of Indonesians daily life, particularly within urban areas. Despite their rapidly rising popularity, these application-based transportation...

By: Lusida Sinaga – Senior Account Manager of Fortune PR Social marketing is a discipline with a lot of advantages for PR professionals in opening their knowledge and enriching their experience. It can help in providing insights of your target audience. Through the right strategy and creative implementation, social...

By: Lusida Sinaga – Senior Account Manager of Fortune PR   The most important part of conducting social marketing for PR professionals is to pay attention on how to communicate the program to its public. Effective communication will be the bridge for the transformation of public’s perception, from being...

By: Lusida Sinaga – Senior Account Manager of Fortune PR   The roots of social marketing campaign that differentiates it from commercial marketing campaign would be that social marketing campaign is aim to transform people’s perception and behavior. In communicating social marketing, a PR professional can use the PR...