Category: experts articles

By: Fortune PR Expert   A brand strategy is not dictated by whether you are a small, medium or a big company, a corporate or even a startup. Using the discipline of a brand strategy below will show what you stand for, a promise you make, and the personality...

By: Upik Rubiyanti – Associate Creative Director of Fortune PR   Despite having nothing to do with the arts, many jobs require a lot of creative thinking. But with time ticking deadline coming up, how do you come up with something creative and fresh?  Creative thinking means looking at...

By: Indah Soepraba – Business Group Director of Fortune PR “How PR pros responded to a crisis; with a great crisis plan and speed, can help their job a lot in advance. It is important for them not to panic when working under pressure so they can think straight...

By : Muhammad Arif – Account Manager of Fortune PR “Political PR pros must always remember that politics often becomes a media spotlight. To support a candidate, it is important to note that every politician must always pay attention to their image and reputation. This is crucial for their long-term success...

By: Fortune PR Expert   There is always a great launch plan behind every successful product launch. What are the things that PR pros need to pay attention to when launching a product? Whether you are launching something small or huge, you will want to start your preparation well...

By: Ivan Christianto – PR Consultant of Fortune PR Dealing with a major safety crisis like a plane crash, is always a nightmare for the aviation industry. In the world where reputation is number one for your business, this type of crises is categorized as one of the hardest...

By: Ivan Christianto – PR Consultant of Fortune PR   As the new CEO, Peter Bellew is on his way to bring Malaysia Airlines (MAS) back to the clouds from one of the worse aviation nightmares after it lost two passenger jets with hundreds of people on board in 2014....

By: Ivan Christianto – PR Consultant of Fortune PR   On 2014 Malaysia’s aviation industry suffered from an unprecedented number of brutal air crises. Three Malaysia-based aircraft, Malaysia Airlines (MAS) MH370 and MH17, also AirAsia QZ8501 have apparently crashed with no survivors. How do MAS and AirAsia compare when...

By: Muhammad Arif – Account Manager of Fortune PR When you conduct a marketing research, you can use the results either to create a business and marketing plan or to measure the success of your current plan. According to Entrepreneur.com, market research is the process of gathering, analyzing and...

By: Muhammad Arif – Account Manager of Fortune PR   Conducting a market research can be expensive and time-consuming, but considering the benefits that you will get after, you should not cut back on it. The purpose of market research is to provide relevant data to help solve marketing...