Category: experts articles

By: Muhammad Arif – Account Manager of Fortune PR “To see how well will your business compete in the market, first you need to map out all the current, potential, and share of wallet competitors. After you got a clear map, try to see your industry through their eyes....

By: Eva Grace – Senior Account Manager of Fortune PR “Engaging kids with the brand through unique events is very important if you want to create brand loyalty. As a PR pro, you need to create an activity that suitable with the age of the kids targeted for the...

By: Lusida Sinaga – Senior Account Manager of Fortune PR “Aside from doing good things for the society, conducting social marketing program, like CSR, can benefit your business big time! First, it benefits your company’s reputation, which also affects the public’s perception, purchasing decision, loyalty, and investment towards the...

By: Eva Grace – Senior Account Manager of Fortune PR “As a PR pro, you can use the festive holiday hype to organize a creative activity for kids as an engagement strategy, to make them your brand’s loyal consumers. You must come up with the most out of the...

By: Lusida Sinaga – Senior Account Manager of Fortune PR “Combining ideas from commercial marketing and the social sciences, social marketers use the same 4 P’s marketing mix (product, price, place, and promotion) as commercial marketers. But 3 more P’s are added so PR pros can influence behavior through...

By: Ivan Christianto – PR Consultant of Fortune PR “No matter how well-managed and safety-conscious your airline company may be, accidents can happen unexpectedly. If a PR does not respond quickly and in the right manner, this crisis can destroy your corporate reputation value. An aviation crisis will surely draw...

By: Amanda Diah – PR Consultant of Fortune PR “All media wants to deliver a content that is relevant to their audience. In other words, they choose the stories that are newsworthy. If you want your media pitch to get the spotlight, your pitch should be perfect and valuable...

By: Upik Rubiyanti – Creative Group Head of Fortune PR The creative concept helps define the very core of your campaign message. It serves as a foundation for your campaign content, and summarize the major themes to be communicated to your target audience. It also shapes your audience’s emotion...

By: Fortune PR Expert Building a brand isn’t just brainstorming about cool logos, visuals, and a brand style guide. it is more about building an identity that resonates with your customers and makes them want to do more business with you for the long run. According to Alina Wheeler, author...

By Eva Grace – PR Consultant of Fortune PR “The involvement of a kids brand has grown beyond being a matter of sale to being more of an experience. That is why engaging kids with the brand is important if you want to start creating loyal consumers. To do...