Category: experts articles

By: Ana Maratu Sholiha Senior Public Relations Consultant of Fortune PR   Did you know that according to Slate and Chartbeat, there are some typical audiences who will scroll through about 50%-60% of an article? When people said that audiences do not read further, it is not true. In...

Analyzed by: Amanda Retno Fortune PR Consultant Selama ini yang kita tahu bahwa orang dengan kepribadian introvert adalah orang yang cenderung pendiam, senang menyendiri, dan tidak banyak mendominasi percakapan dalam suatu perkumpulan. Untuk seorang introvert, menulis menjadi medium untuk mereka “beraksi”. Tanpa perlu berbicara –yang menjadi hal yang cenderung mereka...

By. Thomas Franky Managing Director of Fortune PR  Company sometimes face challenges like how to maintain the quality of their products and how to keep the quantity of the customers high in the market. Entering the glorious days of global ASEAN-Economic Community, the effort seems to be more challenging as...

By. Ika Fitriyanti Account Manager of Fortune PR How to develop a connection that goes deeper than the usual ‘brand-consumer’ relationship Nowadays, marketers have so many options available to connect with consumers. As we move to a digital culture and with the rise of mobile and social media technologies, consumers...

By. TB. Arief M. Associate Director of Fortune PR Making social media marketing as a valuable and effective tool for promoting your brands to generate more results With businesses become more competitive every day, it is important for brands to create greater visibility and awareness to their targeted audiences....

By. Upik Rubiyanti Creative Group Head  of Fortune PR Creating an infographics to drive deeper engagement In today’s fast-paced digital environment, how does your company successfully spiced up a content marketing campaign with visual content that are engaging? And how does your company communicate their messages in a concise...

By. Muhammad Arif Account Manager of Fortune PR A community-based program to build your corporate reputation “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” -Warren Buffett- When we talk about reputation, what do you...

Oleh. Wimpi Handoko   Masih inget film Hollywood “World War Z” dengan peran utama Brad Pitt? Dunia digambarkan penuh dengan para zombie akibat wabah virus. Tapi ini bukan cerita tentang film itu. Ini tentang fenomena yang akan dan sedang dihadapi oleh para pemasar dunia.   Tibanya generasi Z, generasi...

Oleh : Indira Abidin (Chief Happiness Officer Fortune Indonesia)   Brand Koepoe Koepoe sebagai salah satu brand legacy yang sudah hadir di dapur ibu-ibu Indonesia sejak tahun 1942 kini tampil lebih muda dengan kampanye Say It With Flavor nya. Kampanye Say It With Flavor ini menghadirkan sebuah video di...