Category: experts articles

By: Lusida Sinaga – Senior Account Manager of Fortune PR   “Basically, to sustain means to keep in existence, to supply with necessities, to support from below, to encourage, and to maintain competently. Monitoring and evaluation program is essential to measure sustainability. Monitoring is the collection and analysis of...

By: Lusida Sinaga – Senior Account Manager of Fortune PR   “Social marketing campaign aims to transform people’s perception and behavior. In communicating the campaign message, a PR professional can use the PR cycle to develop a strategic plan. Research is always the first thing to do. You must...

By: Indah Soepraba – Business Group Director of Fortune PR   “Investor Relations (IR) is a strategic management responsibility that is capable of integrating finance, communication, marketing, and securities law compliance to enable the most effective two-way communication between a company and their stakeholders. IR officers and consultant usually...

By: Muhammad Arif – Account Manager of Fortune PR   “Market research provides a wealth of information about prospective and existing customers, the competition, and the industry in general. It allows businesses to determine the feasibility of a business before joining the market. It provides relevant data to help solve marketing...

By: Ayu Meganingrum – Business Group Director of Fortune PR   The hashtag boycott Indosat is trending on social media few weeks ago, and this affects the company’s reputation. What can we learn from this case? And why sharpening employee communication really matters for companies in today’s digital era?...

By : Muhammad Arif – Account Manager of Fortune PR   “Aside from the offline campaign, online campaign, and engaging the press and public figures, the presidential debate can be used by a political PR pro to effectively engage and support the candidate’s positive political identity. Since the news media often...

By: Lusida Sinaga – Senior Account Manager of Fortune PR   “Social marketing tries to transform people’s perception and behavior for the benefit of society as a whole. It is different from commercial marketing, which tries to change people’s behavior for the benefit of the market. Commercial marketing is...

By: Lusida Sinaga – Senior Account Manager of Fortune PR “The most important part of conducting social marketing for PR professionals is to pay attention on how to communicate the program to its public. Effective communication will be the bridge for the transformation of public’s perception, from being ignorant...

By: Ivan Christianto – PR Consultant of Fortune PR “Do you still remember Malaysia Airlines’ aviation crisis in back in 2014 when two of their commercial flights crashed? This year, to save their business and rejuvenate the company, the airline is trying to enter a new market by switching...

By: DIBE Team – Fortune PR “Today, digital advancement also expands the way of a conventional method for PR activities. PR pros are utilizing digital technology for traditional PR programs. They implement it to digital CSR programs, forming a campaign to create a movement, raised awareness, and inspire people...